ABOUT
Jason Trojanowski is an award-winning Philadelphia-based group creative director and strategist specializing in consumer products, healthcare, entertainment, public health, and education.
CLIENT EXPERIENCE
This client list represents the different industries I have worked with to create award winning work in agency and freelance settings.
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Acher Law
Hertz
Hertz Equipment Rental
Hertz Gold Rewards
Pocono Pro-Foods
Quality Distribution
Sungard
Vertex -
Delaware College of Art & Design
Harvard University
Open Stax
Rice University
Wilt Chamberlain Memorial Fund -
EA Games
NFL
NHL
Reebok
Universal Studios
Warner Music Group
Wildwoods -
Blue Diamond Almonds
Campbell Soup Co.
Chunky
Condensed Soups
Pace Salsa
Prego
Swanson
V8
Dole
B.M. Smucker Co.
Adams
Eagle Brand
Jif
Martha White
Pillsbury
Smucker’s
Uncrustables
McCormick
Ventura Foods -
Avery
Delaware Lottery
Enterprise Car Rental
Geico
Hertz
Car Rental
Car Sales
Equipment Rental
Living Journey
ING Direct
Krink
Sunoco
Tura
WSFS Bank -
AbbVie
Acadia
Amicus
AstraZeneca
Biogen
BioReference
Bristol-Myers Squibb
Glaxo Smith Kline
Harmony Biosciences
Johnson & Johnson
Merck
Novartis
Pfizer
PTC Therapeutics
Roche
UCB -
American Nurses Association
CDC Foundation
Delaware Department of Highway Safety
Delaware Department of Healthy and Social Services
Healthy Women
Pandemic Action Network
Susan G. Komen Foundation
St. Jude Children’s Research Hospital
Virtua Health -
AT&T
General Electric
ILC Dover
ING Direct
Oracle
APPROACH
Nurtured Leadership
The most successful teams are those that have the support of leadership. I approach creative leadership knowing that the best ideas can come from anywhere, and do my best to support my teams to feel empowered to share ideas and continually push the boundaries on our work.
Holistic Brand Method
A brand is the sum of all its parts. And as such, I approach every project through a holistic brand lens, making sure that all marketing and advertising efforts align to a greater vision. Ensuring that all tactics connect through a singular voice and visual articulations strengthen brand messages.
Human-Centered Design
The human-centered design process is at the center of how I approach creative problem solving and innovation. The ability to quickly immerse within a community, define opportunities, prototype and test ideas is critical to creating work that resonates deeply with an audience.
Collaborative Partnerships
Creating collaborative partnerships; internally and externally, is imperative to making work that all parties are proud of. I work to ensure that internal team members are empowered and confident to participate in the entire creative process, which leads to better client outcomes and relationships.
Emerging Technology
Artificial intelligence, augmented reality, smart objects, NFTs, and the metaverse are all exciting opportunities for brands to connect with users. But just because they exist doesn’t mean they suit your brand. I work with clients to help navigate the evolving world of emerging technologies and use them in ways that can truly connect with their audiences.
Bending the Rules
Whether brand, legal, or technical, rules are meant to be bent if not completely broken. The results of consistently pushing boundaries is what has lead to the work I am most proud of - because the clients are also the most proud of it - and the end results prove it.